Thursday, December 11, 2025

THE MOOSE THAT ROARED: The Rocky and Bullwinkle Show

The Rocky and Bullwinkle Show (1959 to 1964) featured some of the wittiest, most inspired, and relentlessly hilarious animation ever created. The legendary Jay Ward and Bill Scott produced the gleeful wonder and cumulative joy that transcended the crude drawings and occasionally muddy sound. One of my favorite jokes from the series was during the first season when Boris Badenov convinced Rocky and Bullwinkle to sell him the moose-berry bush for three dollars. Rocky stops for a moment and says, “Hey, I’ve never seen a three-dollar bill before…” To wit, Boris replies, “What? Can I help it if you’re poor?” 

 

The Moose That Roared tells the story of a rare and magical relationship between two artists wildly, exuberantly ahead of their time, and a fascinating account of the struggle to bring their vision of bad puns and talking animals to unforgettable life. Jay Ward was the magnificent visionary, the outrageous showman, while Bill Scott was the genial, brilliant head writer, coproducer, and all-purpose creative whirlwind. With exclusive interviews, original scripts, artwork, story notes, letters and memos, Keith Scott has written the definitive history of Jay Ward Productions.

 

Full disclosure: I know Keith personally and he is a hell of a nice guy. He is an expert on voice actors (radio and cartoon voices) and has done quite a good bit of preservation in book form. As a fan of the television series, which I grew up with as a child, and rushed to buy the DVDs when they were released commercially over the years, I can state that of all the books published about Jay Ward, this is the one you want – especially if you love the Rocky and Bullwinkle series.