Friday, March 1, 2019

Check Out Retro Fan Magazine

In an era where digital newsletters and Internet websites have dominated the newsfeeds, there is cause to cheer with the report of a new print magazine available for fans of vintage pop culture. In June of 2018, TwoMorrows Publishing released the first issue of a new quarterly magazine titled Retro Fan. Its tagline — “The Crazy, Cool Stuff We Grew Up With” — defines its subject matter, but to fine-tune that into a more specific demographic, with primary focus to pop culture of the Sixties, Seventies, and Eighties.

“I am also the editor-in-chief of TwoMorrows' long-running, award-nominated Back Issue magazine,” editor Michael Eury informed me, “which examines Bronze Age (1970s-1990s) comic-book history, and have written numerous books on comics and pop-culture history, the most recent being Hero-A-Go-Go: Campy Comic Books, Crimefighters, and Culture of the Swinging Sixties. Previously, I’ve been an editor at DC Comics, Dark Horse Comics, and the long-defunct Comico the Comic Company, and have written for a variety of publishers and clients including Marvel Comics, Nike, and Toys R Us.”

Retro Fan almost started back in 2012. Publisher John Morrow of TwoMorrows and Michael Eury were weighing options for a new project for in addition to Back Issue. “With Back IssueI was so enjoying exploring the behind-the-scenes aspects of the comic books from my youth that I realized another magazine that did the same type of thing for the other stuff I grew up with -- the cartoons, sitcoms, toys, fads, fashions, bubble gum pop music, monsters, trading cards, etc. -- would be a fun read that’s also historically significant.”

For the next few years, the "Retro Magazine" gnawed at the back of Eury’s head, especially when he was working on his Hero-A-Go-Go book and revisiting the camp craze of the Sixties (his elementary school years): Batmania, Bond, The Man from U.N.C.L.E.Captain Niceand Mr. Terrific, Metamorpho the Element Man, the Cowsills, The Monkees, Dell Comics' superhero Frankensteinand Dracula, and so on. The book designer, Scott Saavedra, who also grew up with the same and Eury developed a working relationship.

Soon after Hero-A-Go-Gowas published in 2017, Michael Eury proposed to John Morrow that they dust off the "Retro Magazine" concept and he agreed.

One of the toughest challenges we had was settling on a title. “Retro” websites, conventions, T-shirt companies, video game magazines, you name it, had locked in “Retro Magazine” and other similar names. “Then one day John suggested to me, with a ‘You’re not going to like this’ disclaimer, the name Retro Fan. I loved it! And it nailed the tone of the magazine.”

Having read the first three issues of Retro Fan magazine I have to say the contents contain well-researched, professionally written and smartly designed articles. But at its heart is fandom — a passion for a TV show, action figure, junk food, or singing group that made our childhoods special.

Much of the content is provided by regular columnists who have a reader following and keen knowledge about their subjects, starting with Martin Pasko, no stranger to DC Comics fans and genre-TV viewers. “Marty was actually part of this magazine before it was even officially launched,” Eury explained to me. “A few years back at a comic-con he mentioned to John Morrow his interest in writing about superhero cinema and related pop culture. John never forgot and I invited Marty to the mag. John and I talked about a number of other possibilities for columnists, and cartoonist/comics historian Scott Shaw and Hollywood-hero expert Andy Mangels were both on our lists. John was interested in Pete Von Sholly as a monster-column contributor. When I reached out to Pete, he was unavailable… but recommended Ernest Farino. And I’m glad he did. Ernie has an impressive background Hollywood visual effects—and like the other columnists started as a fan, most notably of monster and sci-fi cinema. We brought in Hero-A-Go-Go’s Scott Saavedra as designer, and off we went. Soon I brought in our designer Saavedra, a really funny writer, as a columnist, as well as pulp master Will Murray as a columnist.”

Retro Fan magazine is being distributed to comic shops and sold through the company website (either www.twomorrows.com or www.retrofan.org) as you’d expect of a TwoMorrows publication, but it is also available at Barnes & Noble. This is a risky venture, but a valuable one in an effort to attract a broader commercial audience than currently exists within TwoMorrows’ World. Articles include the 1960s TV series The Green Hornet, interviews with Lou Ferrigno and Mark Hamill, and much more.

For those who insist on digital PDF issues, you can buy back issues for a discount price in digital format through the TwoMorrows website, so the print magazine has evolved into both markets – including one saturated by instant demand as a result of Kindle and other eBook readers.